Head to head

Agorapulse vs Blotato

vs

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From
$79 per user / mo
Free plan

Blotato is an AI content engine with publishing and automation built in. It generates writing, images, and faceless video, turns long-form assets into dozens of posts, publishes to 9+ networks, and plugs straight into n8n and Make. It's popular with the automation crowd.

From
$24 /mo
Free plan

Bottom line

Agorapulse and Blotato both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Blotato for Creators who want AI to mass-produce content, including faceless video.

Features compared

FeatureAgorapulseBlotato
AI captionsYesYes
Basic analyticsYesNo
Advanced reportsYesNot assessed
Bulk uploadYesYes
Evergreen recyclingPartialNo
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkAgorapulseBlotato
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoNo

Pricing

Agorapulse

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 social profiles, 1 user
  • 10 scheduled posts, 100 inbox items per month
  • Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $79 per user/mo on annual, $99 monthly
  • 10 social profiles, unlimited scheduling
  • All-in-one inbox, basic reports, white-label exports
  • 6-month data retention

Professional

Popular
$149 per user / mo

$119/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $119 per user/mo on annual, $149 monthly
  • Adds link in bio, Instagram product tagging, grid preview, calendar notes
  • Ad-comment moderation, post and inbox assignments
  • Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $149 per user/mo on annual, $199 monthly
  • Adds labels, saved replies, automated moderation rules, bulk actions
  • Shared calendars, publishing queues, scheduled report emails
  • Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Custom
Accounts
Unlimited
  • Tailored pricing for large teams
  • Unlimited social profiles, AI reply suggestions
  • SSO, custom roles, multi-step approval workflows
  • Historical data import, Reports open API, sentiment analysis
  • Dedicated Customer Success Manager and onboarding
  • Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
  • Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
  • There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
  • Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
  • X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
  • Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
  • Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Blotato

Starter

$29 /mo

$24/mo billed annually

Accounts
20
Scheduled posts
Unlimited
  • $29/mo, ~$24 on annual
  • 20 social accounts, 1,250 AI credits a month
  • AI writing, image and video generation, native publishing

Creator

Popular
$97 /mo

$80/mo billed annually

Accounts
40
Scheduled posts
Unlimited
  • $97/mo, ~$80 on annual
  • 40 social accounts, 5,000 AI credits a month
  • Faster video processing

Agency

$499 /mo

$414/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $499/mo, ~$414 on annual
  • Unlimited social accounts, 28,000 AI credits a month
  • Dedicated video processing and support
  • Flat plans by social accounts and AI credits (1,250 / 5,000 / 28,000 a month). There's no free plan, only a 7-day trial; annual billing saves about 17%.
  • Blotato is AI-content-first: it generates writing, images, faceless videos, AI voices, captions, carousels, and infographics, then publishes natively to 9+ networks.
  • Its standout is automation: native n8n and Make nodes (not just webhooks) and a social media API, aimed at people building content pipelines.
  • Built by AI creator Sabrina Ramonov. Prices are USD, read off the live pricing page.

Pros and cons

Agorapulse

  • Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
  • ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
  • Direct publishing to ten networks, Instagram Stories included
  • Genuinely free plan plus a 30-day trial of the top tier
  • Per-seat pricing climbs with the team, and every plan caps profiles at 10
  • Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
  • No true evergreen recycling and no AI image generation
  • The depth is overkill if you only want a simple posting queue

Blotato

  • Strong AI generation: writing, images, faceless video, voices
  • Native n8n and Make nodes plus a social media API
  • Repurposes one asset into dozens of posts
  • Publishes to 9+ networks
  • Young product built around one creator's brand
  • Light analytics and no engagement inbox
  • No free plan; AI credits metered
  • Higher tiers get expensive ($499 Agency)

Agorapulse vs Blotato: FAQ

Is Agorapulse or Blotato cheaper?
Blotato is cheaper to start, from $24 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Blotato have a free plan?
Agorapulse has a free plan; Blotato does not, though it offers a 7-day trial.
Which is better, Agorapulse or Blotato?
Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Blotato is the better fit for creators who want AI to mass-produce content, including faceless video. We don't score them; the right call comes down to how you post.