Head to head
Agorapulse vs Blotato
Last updated 13 October 2026
Agorapulse combines publishing across ten networks with a shared inbox and ROI reporting. Paid self-service plans start at $79 per user/month annually; X access and additional profiles cost extra. Mobile-notification publishing covers some Instagram/TikTok formats.
- From
- Free
- Free scheduling
- Yes
Blotato combines AI content generation with social publishing and automation. Its paid plans meter image and video generation with credits, while the seven-day web-app trial provides 60 credits and excludes API access.
- From
- $29a month
- Free scheduling
- No
Bottom line
Agorapulse is the pick for teams that spend more time on engagement than on posting, and it's the only one of the two with a free scheduling plan. Blotato fits solo operators combining AI asset creation and publishing better, and it adds AI images that Agorapulse leaves out.
Agorapulse has a free plan and paid plans from $79 per user a month, billed yearly, and Blotato starts at $29 a month. They bill on different units, so the real gap depends on how much you run. Agorapulse brings social listening that Blotato skips, while Blotato has AI images Agorapulse doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Agorapulse has a free scheduling plan; Blotato doesn't, though it offers a 7-day trial.
- Paid plans start at $29 a month on Blotato and $79 per user a month, billed yearly on Agorapulse.
- Agorapulse posts to 10 networks, Blotato to 9.
- Only Agorapulse reaches Google Business.
- Agorapulse has social listening; Blotato doesn't.
- Agorapulse has team roles; Blotato doesn't.
- Blotato has AI images; Agorapulse doesn't.
Features compared
| Feature | Agorapulse | Blotato |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Partial |
| Evergreen recycling | Partial | No |
| Team roles | Yes | No |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Agorapulse | Blotato |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Standard
- $99/mo~$79/mo annual
- 3 seats · StandardTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 7-day trial.
- Lowest public entry price
- $29 a month
Whole-plan price; it doesn't scale per unit.
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Paid list prices are per seat; annual rates are monthly equivalents of an annual commitment.
- Paid self-service plans include 10 social profiles. The official pricing PDF distinguishes additional profiles at $10/month on annual billing and $15/month on monthly billing; confirm the current checkout quote. X profiles are separately purchased and do not consume this profile allowance.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Standard, Professional and Advanced annual rates are $79, $119 and $149 per user/month, versus $99, $149 and $199 monthly. Savings differ by tier.
- Current X documentation lists X Lite at $29 and X Plus at $69 per connected X profile/month (also quoted in EUR). Lite covers publishing; Plus adds inbox/reporting and starts collecting data when activated. Older official pricing PDFs show superseded X terms.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- USD base-plan rates are corroborated by the official pricing PDF. Confirm the current checkout quote; current help takes priority for conflicting X add-on details.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99/mo | $149/mo | $199/mo |
| 3Typical | $297/mo | $447/mo | $597/mo |
| 5 | $495/mo | $745/mo | $995/mo |
| 10 | $990/mo | $1,490/mo | $1,990/mo |
| 25 | $2,475/mo | $3,725/mo | $4,975/mo |
| 50 | $4,950/mo | $7,450/mo | $9,950/mo |
Monthly billing.
Blotato
Starter
- Accounts
- 20
- Scheduled posts
- 200
- USD 29 per month
- 1,250 AI credits per month
- 20 social accounts
Creator
- Accounts
- 40
- Scheduled posts
- 1000
- USD 97 per month
- 5,000 AI credits per month
- 40 social accounts
Agency
- Accounts
- 100
- Scheduled posts
- 3000
- USD 499 per month
- 28,000 AI credits per month
- 100 connected social accounts; 3,000 queued posts
- Monthly prices remain USD 29/97/499. Billing help now documents 20/40/100 connected accounts and 200/1,000/3,000 simultaneously queued posts. All plans schedule up to nine months ahead. Annual plans are offered, but exact annual totals were not verified.
- The seven-day trial has 60 AI credits and excludes API access. Generating an API key immediately ends the trial and begins paid subscription billing, even if trial days remain.
- Credit use depends on model, duration and audio. Published examples list GPT-image-1 at 25 credits per image and Veo 3.1 Fast at 35 credits per second without audio or 50 with audio; verify the selectable settings and displayed job cost.
- The credit help page says AI voiceovers do not consume generation credits, while the pricing FAQ includes voice in its credit-usage description. Confirm the current in-app treatment for voice-heavy work.
- Unlimited AI-writing wording does not mean unlimited image or video generation. Include successful regenerations and editing time when calculating cost per accepted asset.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-user billing and separate profile/X charges increase total cost
- Some listening, advocacy and reporting capabilities require additional entitlements
- Native audio and interactive formats can require mobile completion
- Approval and reporting limits depend on the plan
Blotato
- Published model-dependent image and video credit rates
- Creation and social publishing functions in one product
- Paid API automation option
- A limited web-app trial with a stated credit allowance
- Generating an API key ends the trial and starts paid billing
- The trial's 60 credits provide a small production sample
- Regenerations and rejected successful output can increase usable-asset cost
- Voice-credit treatment conflicts across current pricing and help
Agorapulse vs Blotato: FAQ
- Is Agorapulse or Blotato cheaper?
- Agorapulse has a free entry plan. Blotato starts at $29 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Agorapulse or Blotato have a free plan?
- Agorapulse has a free plan; Blotato does not, though it offers a 7-day trial.
- Which is better, Agorapulse or Blotato?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Blotato is the better fit for solo operators combining AI asset creation and publishing. We don't score them; the right call comes down to how you post.